30 Top Beauty Influencers You Should Follow Right Now

Need a little help with your makeup skills? Or maybe you’re looking for a beauty influencer to promote your product? Either way, we’ve got you covered with this list of the 30 top beauty influencers right now. The beauty influencers we showcase on this list come from all different backgrounds — makeup artists, skincare gurus, beauty lovers — but they all have one thing in common: they’re the beauty influencers to turn to when you’re looking for the latest trends, the best products, and education around all things beauty.30 Top Beauty Influencers You Should Follow Right Now:

Many brands are turning to beauty influencers to promote their products these days. It’s a cheaper alternative to snagging a celebrity to tout the benefits of your products and influencers tend to have much better engagement on the social media platforms they use. Plus, beauty influencers are known for pushing the envelope and bucking conventional beauty norms, blazing a bold new path for the industry.

From nano-influencers to mega-influencers and everything in between, we’re going to cover the best and brightest that you can use to boost your beauty brand marketing or just learn how to master the cut crease. 1. Michelle Wong

Michelle Wong of @LabMuffinBeautyScience is more than a beauty influencer. She has a Ph.D. in medicinal and supramolecular chemistry! As you can imagine, this sets her up as an authority when it comes to the science behind skincare. In addition to in-depth product reviews and product tutorials, Michelle dives deep into how beauty products work and how our skin reacts to them. If you want to get into the science behind beauty, Michelle Wong is a beauty influencer to follow! 2. Huda Kattan

Huda Kattan is a former makeup artist who started her career as a beauty influencer in 2010 as a blogger. She has since launched a line of beauty products under the name Huda Beauty. Huda brings in tens of thousands of dollars for sponsored posts and is incredibly selective about the brands she works with. Makes sense since she has her own beauty line. 3. Nyane Lebajoa

Nyane Lebajoa is a beauty influencer from Lesotho who has spent most of her life in the UK. Her Instagram feed is filled with stunning images covering everything from wigs to fashion to makeup. She currently works with Temper Hair and NYX Cosmetics. From Nyane, you can expect to get high-fashion, professional-grade images with a bit of spice. 4. Hikari Murakami

Hikari Murakami is a makeup artist and mom who lives in Southern California. On her Instagram profile, she shares easy-to-do beauty tips, insights into life as a mom, and Japanese recipes. Hikari encourages her followers to focus on emphasizing their natural beauty and keeps them up-to-date about all the latest beauty trends and products. 5. Katie Jane Hughes

Katie Jane Hughes is a celebrity and editorial makeup artist who uses her platform to teach followers everything from how to get a dewy, newborn baby glow to tips for a work-ready makeup look. She has partnered with brands like Net-a-Porter, Weleda, and Glossier and is known for her bold and vibrant makeup looks. On her Instagram account, you’ll find skin care advice and beauty tips. 6. James Charles

If you’re into beauty, you’ve probably heard of James Charles. In 2016, he became the first male-identifying brand ambassador for CoverGirl. Over the course of his career, he’s been mired in controversy. However, he still has an enormous following and has recently (as of April 2021) taken a break from posting on his YouTube channel. 7. Ashley Quiroz

Ashley Quiroz is a talented makeup artist, mother of two, and a beauty influencer you should definitely be following. On her YouTube channel, she does comparisons of makeup trends between now and earlier periods in time, shares her own makeup and skincare routines, and tries out products from top beauty brands. 8. Jackie Aina

Jackie Aina is a Nigerian-American YouTube influencer in the beauty realm. Her videos are incredibly engaging and she shares honest reviews about the industry’s top products. In addition to beauty content, you’ll find her self-care advice and mentions of her self-care brand Forvr Mood. Jackie is a strong advocate for the visibility of people of color in the cosmetic industry. 9. Nikkie De Jager

Nikkie De Jager is a transgender woman with a famous YouTube makeup tutorial channel. Her personal brand is all about empowerment, breaking free of social norms, and being true to yourself. Her skills as a makeup artist are off the charts — she regularly shares stunning costume makeup looks as well as beautiful surprises like her butterfly eye makeup look. If you’re looking for a way to set your brand apart from the other beauty brands out there, having Nikkie as a brand ambassador would do it. 10. Nabela Noor

Nabela Noor is a powerhouse of an Instagram influencer in beauty. She has her own lifestyle brand, Zeba, and uses Instagram to challenge the beauty standards imposed by society. She’s an ambassador for Glamour’s #BlendOutBullying campaign and was featured on the cover of Glamour Magazine UK in February 2020. Her mission is to “redefine beauty one post at a time,” and since she’s partnered with several top beauty brands like NARS Cosmetics, Sephora, GlamGlow, and Anastasia Beverly Hills, it seems that she’s accomplishing it. 11. Renée

Renée has been in the beauty and lifestyle industry for more than a decade as a product developer and buyer. She’s always on the lookout for a formula that enhances, rather than changes, someone’s natural beauty. Thanks to her work with chemists in the past, Renée is well-educated on the science behind cosmetics and skincare products and gets down to the core of beauty instead of relying on marketingese. 12. Christa Allen

Christa Allen is an actor-turned-beauty-influencer. She’s built up quite an extensive following on both TikTok and Instagram. On her beauty feed, you’ll find a curated mix of wellness photography, makeup tutorials, and more. 13. Jeffree Star

Jeffree Star is not only a successful beauty influencer on YouTube, he also has his own line of cosmetics. On his YouTube channel, Jeffree shares information and education about his own products. You’ll also find product reviews, behind-the-scenes, and more. 14. Anna O.Brien

Anna O. Brien has amassed a giant following on TikTok, largely thanks to her energy and sparkling personality. She’s an excellent makeup artist, with skills ranging from bold and eye-catching looks to everyday wear. She recently published a book called A Life Full of Light: A Guide to Positive Thinking, Self-Acceptance, and Finding a Spark in the (Sometimes) Negative World. 15. Nyma Tang

Nyma Tang is a Sudanese beauty blogger and YouTube influencer. Her YouTube series The Darkest Shade is incredibly popular. In the series, Nyma tests the darkest complexion shades from numerous brands to find inclusive products. In addition to her makeup tutorials, Nyma shares skin, hair, and nail tips as well as beauty advice for darker skin tones. 16. Michelle Phan

Michelle Phan is often called “the original beauty vlogger.” She’s been around for ages in internet years, sharing makeup tutorials, creating her own makeup line, and then making a comeback after disappearing from the internet for a couple of years starting in 2015. Her YouTube channel is filled with makeup hacks for nailing an everyday look to costume makeup looks and more. 17. Em Ford

Em Ford is another beauty influencer who got her start blogging and has since amassed more than a million followers on YouTube and about 800K on Instagram. Despite having severe acne, Em has built an enormous following as a beauty influencer and her #RedefinePretty campaign targets the stigma and bullying around skin conditions like birthmarks, acne, and scarring. 18. Desi Perkins

Desi Perkins is a former makeup artist who has launched her own brand, Dezi Skin. On Instagram and YouTube, you’ll find her sharing makeup tutorials on everything from perfecting the smokey eye to Halloween makeup. She also shares self-care tips, hair help, product reviews, and has recently started sharing more about becoming a mother. 19. Hannah Mussette

Hannah Mussette is your go-to beauty influencer if you want to learn about natural hair care. On her YouTube channel, she teaches subscribers how to do their own box braids at home, perfect no-heat curls, and more. She also shares skincare videos, life updates, and tries out different products. 20. Rachel Claire Levin